Why MarTech?
Short introduction about me and Marketing Technology
Beginnings are hard.
That’s the Substack suggestion for this headline that eventually should be edited, but for me, the beginnings are actually hard. You've arrived here because in some form Marketing Technologies are integrated into your business and you want to know what it’s like and if there’s any remedy for the pain it gives you or if you clicked on the link in some social media and you’re just scrolling through.
Truth be told, I don’t know about the remedy, but we’re pretty much in the same pot. Same obstacles and problems with a little bit of a difference in scale.
Hello! I’m Anton Khmelnitsky. I’m currently Marketing Technology Manager at Bolt, the European super-app that has over 100 million customers in over 45 countries and over 500 cities across Europe and Africa.
It’s my first post to start covering what’s Marketing Technologies are for me and you can join my newsletter too!
1. Why this, why now
I have a good feeling about my understanding of how marketing technology works at a company like Bolt and I would like to give both practical and also philosophical advice on how to run your marketing tech stack and also operations regarding it. It’s not yet clear enough, but I know I have some writing to do.
I’m also eager to step up my game in public speaking and podcast seems like a pretty big start for me. So I’ll be doing some work but expect some guests!
2. What kind of community are you looking to build here
I want to welcome everyone who is working in Product, Engineering and of course, Marketing to join along and have some reading.
I'm planning to run a monthly newsletter with some deep-dive or personal experience. And weekly insights or ideas I’ve interested to share. Join along.
Doodles are from the Illustrations app, Open Doodles by Pablo Stanley.